Privacy statement

Make it Real (“Make it Real”, “we”, “us”, “our”) is committed to providing you with a fun and enjoyable experience when you visit our website or mobile application. We are always trying to better understand and present you with information about the products and services that are most helpful to you. To help us in that process, we do collect information about you through your online shopping experiences. This Privacy Statement describes the types of information we collect and how we use it.

The Make it Real website (“Site”) and mobile application (“App”) (collectively, “Services”), are not intended for children. We define Child/children (kid/kids) as Individuals who are not of legal age to consent to the collection and processing of their personal information. For most areas of the world, those are individuals under 13. In the European Economic Area (EEA), they are individuals under 16. We adhere to local definitions of “children” for the Services located in jurisdictions where the age is different. Make it Real does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18 (or the age of majority in your jurisdictions), you may use our Services only with the involvement and consent of a parent or guardian.

Some of the information we collect from you is considered personally identifiable information (“Personal Information”). Personal Information is information which can be used, alone or in combination with other information, to identify an individual.

In this Privacy Statement, we list the circumstances under which we collect Personal Information, and the type of Personal Information we collect. We also explain how we use, share, and protect Personal Information. When you engage in any of the activities listed below, you are agreeing to let us collect, use, and share your Personal Information in the manner described in this Privacy Statement.


We collect Personal Information from you when you engage in the following activities:
  • When you visit our Site on any device, desktop, mobile or tablet.
  • When you visit our App on any smartphone or tablet.
  • When you register and create an account on our Services.
  • When you call us on the telephone, send us an e-mail, submit a product review, or submit a form on our Site.
  • When you sign up for our e-mail service to receive offers, news & tips.
  • When you upload content such as photographs and comments to our Services, or to any of our social media sites (“Social Media”).
  • When you participate in any of our programs and promotions, or respond to a survey or questionnaire.
  • When you click-through or engage with Make it Real content which is displayed on a third party website, mobile site, or social networking site.


Personal Information that we collect may include:
  • Your name, address, e-mail address, telephone number, and social media handles.
  • The IP address and information about the device or web page that you use to interact with us.
  • Photographs, comments, opinions and reviews, and other information that you share with us through our Services and Social Media.
We may use cookies to recognize your computer or mobile device. A cookie is a small data file that is saved on your internet browser or computer hard drive which tracks the websites you’ve visited. Cookies let us preserve information between your visits, and recognize you the next time you visit our Site or App. We also use cookies to measure activity on our Services, which allows us to identify which areas and features of our Services are most popular. This information allows us to make improvements and updates to our Services, provide customized viewing options and pre-populate forms, and compile statistics on activity to improve security or reduce fraud.

Parts of the Services will not function if you do not have cookies enabled. Some web browsers may transmit “do not track” signals. Web browsers may incorporate or activate these features differently, making it unclear if users have consciously activated them. As a result, at this time we do not take steps to respond to such signals. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, will we be able to recognize you as a previous visitor. To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider.

We may use other automatic collection technologies such as web beacons, match scripts, and pixel tags. These features let us collect information such as whether you visited a particular web page, whether you opened an e-mail we sent you, or whether you followed a link that we provide to you.

We may collect Personal Information ourselves, or we may use reputable third party service providers who have tools which are used to collects this information for us. Those service providers are obligated by contract with us to use your Personal Information in a manner consistent with the Privacy Statement.


We use Personal Information to improve and enhance your shopping experience, in the following ways:
  • To respond to your inquiries and improve our customer service.
  • To communicate with you about our products, services, offers and promotions, news, and events that may be of interest to you.
  • To present you with opportunities to complete a survey or questionnaire about our company or our products.
  • To help us develop and improve our Services and Social Media.
  • To tailor and present advertisements and offers to you based on the searches you perform, information you provide, your activity on our Services or Social Media, or your activity on third party sites and social media.
  • To support and improve our internal business processes and functions, such as product fulfillment, marketing, authentication, customer service, security, fraud prevention, safety and legal.
  • To conduct data analysis and research, develop new products, identify trends, and determine the effectiveness of promotional campaigns.
We may share Personal Information with third party service providers in the following ways:
  • To help operate our business such as by application development, website hosting, fraud screening, data analysis, information technology, customer service, e-mail delivery, and auditing.
  • To protect our rights and the rights of our users, and to comply with legal obligations such as responding to subpoenas, or other requests from government entities.
  • To investigate, prevent, or take action against potential or suspected illegal activities, fraud, threats to personal safety, or violations of our terms and conditions.
  • In ways for which you provide us with your consent.
Any information that you share with us by posting to public areas such as our Services and Social Media may be seen by others.

In the event of legal reasons, we may disclose Personal Information to the government or other legal or regulatory authorities (i) if ordered by a court of law or (ii) for other legal reasons, such as (a) to comply with legal process such as a search warrant, subpoena or court order; (b) to protect the company’s rights and property; (c) to investigate reports of fraud or of users sending material using a false email address or users sending harassing, threatening, or abusive messages; (d) to protect against what we believe in our sole and absolute discretion to be a misuse or unauthorized use of our Services; or (e) in emergencies, such as when we believe our or our partner’s or affiliate’s integrity requires protection or someone’s physical safety is at risk. In some cases, disclosure may be required by law to be without notice to you.

In the event of any significant transaction or matter involving Make it Real or any of its related entities or divisions including, but not limited to, a sale, merger, financing, re-organization, liquidation, or insolvency, other parties to the transaction and their professional advisors may need to have access to Make it Real’s customer lists and various databases as part of the due diligence process. In this event, Make It Real would only provide such access under terms of a strict confidentiality agreement. Also, upon completion of the transaction or event, your personal information would be transferred to the Make It Real successor-in-interest to be used only for the purposes for which it was collected. If we are able to provide advance notice to you, we will do our best to do so.


Some websites may belong to interest-based advertising networks that collect and use your browsing history across various websites to choose which ads to display to you on their sites. Make it Real may participate in interest-based advertising to enhance your customer experience. We also may use information collected through interest-based advertising to improve our customer service, and provide you with communications and promotions from us or others.

You can opt out of receiving interest-based advertising by following these links:
If you opt out, you still may see ads or receive communications from us, although but they will not be based on your interests. You also may not be able to participate in certain activities or receive promotions tailored to you.


Our App Gallery offers you the opportunity to share images created using our products. When you volunteer to share an image in our gallery, we and our gallery service provider collect the image, your user name, and the caption that you’ve placed on the image. We may post this information on our App Gallery, on other pages of our website, and on our social media pages. By choosing to share this information, you agree to the terms of this Privacy Policy and our Terms of Use.

Do not upload information to our gallery if you do not wish them to be seen by others.

If you change your mind and do not want us to use information that you have already shared with us, simply send us an e-mail at and indicate the information you would no longer wish to have shared in the gallery. While we cannot guarantee that information that has been shared can be removed, if we are unable to remove your requested information from public view you will be advised.


We use industry standard security techniques on our Services to help protect against the loss, misuse or alteration of the Personal Information we collect. Personal Information we collect is stored on servers we have attempted to secure from unauthorized access or intrusion by using industry-standard physical, procedural and electronic security measures, as well as encryption tools and methods and software.

To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the Site address will change from “http” to “https.”

No transmission of data over the Internet or by mobile browsers is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Make it Real nor any of our service providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.

Except with regard to contacting potential winners of a promotion, Make it Real does not ask you to provide Personal Information by sending e-mail requests. Therefore, if you receive an unsolicited e-mail that looks like it comes from Make it Real and it asks you for Personal Information (such as your name, address, or credit card number), do not respond. The e-mail may be phishing to steal your Personal Information. If you are unsure if the email you received is from Make it Real, you may contact us directly via email at, by calling during regular business hours to 410-995-8685, or through our contact form.


You may receive e-mails, text messages, or other communications from us or our marketing partners with information about our products, services, offers and promotions, news, and tips. You can opt out of receiving these messages in the following ways:

By following the “unsubscribe” link contained in the e-mails you receive.

By contacting us by e-mail at or by telephone at 410-995-8685.

If you opt out of receiving e-mails or text messages from us, we still may retain your Personal Information for recordkeeping and internal research and analysis.

You can disable cookies on your web browser by referring to the HELP menu option on the toolbar for most browsers. If you reject or disable cookies, you still may see ads or receive communications from us, although but they will not be based on your interests.


MAKE IT REAL products are available for sale by many retailers, specialty stores, and department stores which operate their own websites, mobile sites, and social media sites. Our Site and Social Media may contain links to those retailers, or to websites and social media pages of other third parties such as advertisers or co-branding partners. Information collected by these third parties is not provided to Make it Real, and we are not responsible for the collection, use and disclosure of that information. If you have any questions about the privacy policy of a third party, please contact them directly.


We will retain Personal Information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by applicable law or regulation.


Our Services and Social Media are directed to parents and to individuals over the age of thirteen (13) who shop for and purchase our products. We do not knowingly solicit or collect Personal Information from children under the age of 13 without verifiable parental consent. If we discover that a child under the age of 13 has shared Personal Information with us, we will not use that information except as necessary to protect the safety of the child and others as the law permits or requires. We also will take all reasonable measures to have that information deleted. If you become aware that we have collected Personal Information from a child under the age of 13, please contact us immediately at the e-mail address or telephone number provided below.

We do not provide privacy measures designed to protect children when using our Services or the internet unsupervised.


Our App is designed for users of all ages. Users under the age of 18 may use our App so long as they obtain permission from their parent or guardian. Users under the age of 13 must also indicate upon setup that they are under the age of 13. Our App does not intentionally collect information from users who are under the age of 13, incorporates industry-leading privacy protections, and prohibits the uploading of images to and interacting with images in the App Gallery.

Our App is created and maintained through our partner, Makeree. Makeree assists us in providing and maintaining our App to create a great experience for you. In downloading and accessing our App, Makeree may be able to access your App user data. In addition to our Privacy Policy, the Makeree Privacy Policy governs their handling of the information. The Makeree Privacy Policy can be found at


If you are a California resident, you have the right to request information from us regarding the manner in which Make it Real shares certain categories of Personal Information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
  • the categories of information we disclosed to third parties for their direct marketing
  • purposes during the preceding calendar year;
  • the names and addresses of the third parties that received the information; and
  • if the nature of the third party's business cannot be determined from their name, examples
  • of the products or services marketed.
This information may be provided in a standardized format that is not specific to you. Please direct these inquiries to the and indicate “Request for California Privacy Information” in the subject.


If you have questions or comments about our privacy practices, how your Personal Information has been used, or if you would like to correct or update Personal Information that you have provided to us, you may contact us as follows:

Call us at 410-995-8685 during business hours

E-mail us any time at or follow this link: EMAIL US.


This Privacy Policy outlines the information usage practices of Make it Real. By accessing, browsing or using the Services or by submitting your and/or your child’s Personal Information to Make it Real, you signify your agreement to the terms and conditions of this Privacy Policy. If you do not agree to this Privacy Policy, please do not submit Personal Information to us or use the Service.

We reserve the right to modify this Privacy Policy at any time and from time to time. If there is a material change to our information usage practices that affects your Personal Information, you will be notified of such change by a conspicuous posting on the Services. You may also be prompted to elect whether or not you agree to the change, if required by applicable law. Note that you may be unable to utilize the Services if you choose not to agree to a modification to this Privacy Policy. Your acceptance of a revised Privacy Policy, which may be communicated by clicking to indicate your consent for the continued use of the Service or the provision of your Personal Information to Make it Real following the effective date of any changes to this Privacy Policy shall mean that you have accepted those changes.

Last updated: June 24, 2019